We submitted Kicksend to Hacker News last week and managed to hit the #2 position pretty quickly. Here’s the thread, in case you’re interested. The sudden surge of traffic was exhilarating (to say the least) – these kind of events definitely fall into the higher points of entrepreneurship.
Let’s talk a little bit about how we do analytics here at Kicksend. The homepage is hooked into multiple analytics apps. We use Clicky for realtime tracking, Google Analytics for history and KissMetrics for bi-weekly conversion tracking. Apart from coding, a lot of our time is spent using these three apps to dissect the traffic we get and get quantitive metrics of what we can improve. When we landed on the front page of HN, these three apps were watching, and we thought it’d be interesting to write about happened.
We were on the frontpage for about 8-10 hours, and were seeing around 150+ people on the site using Clicky at any given moment during peak traffic. At the same time, the viral loop we had in place was also bringing in a ton of additional folks, and continued to do so for many days afterwards. Our viral loop asked people to share on twitter, fb and email in exchange for VIP early-access (which we’ve been sending out since).
Here are the total stats from Google Analytics:
Here are the stats by domain. As you can see, only 5k+ hits are from HN, the rest are direct through the viral loop (mostly from Twitter). We have very limited search engine traffic at the moment.
Here’s the breakdown for Browser/OS
While the link was in play on HN, we also offered instant access to anybody who signed up with ‘+hn’ in their email and had them run through our signup flow. Our onboarding process includes the option of sending out six invites before downloading our desktop app, which drove in a lot more non-technical folks as well. Our conversion rate for referrals usually hovers around 25-30% (you can read more about virality here)
Kicksend is beautiful, simple realtime filesharing with an emphasis on getting non-technical folks to share more with the people they care about.