Kicksend Gets a Makeover

Over the past few months we’ve experimented with a few different designs.  Each change was an improvement but we still wanted something better.  I’ve been the one doing most of the design work for Kicksend but we felt that we needed a really big change.  This is why we hired legendary designer Mike Kus to give Kicksend the makeover it deserved.

New Marketing Page

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Mike created a brand new marketing page for us that conveys the same message as our old design in a much better and bold way.  The first thing that pops out to you is the brand new color scheme.  We’ve always felt that our old color scheme could use a boost.  Black, grey, and brown conveyed a more corporate feel.  The new color scheme unsparingly uses a bright blue that gets rid of the dullness.  Also many of the key messages are now graphical and much larger.

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In our old design we stressed the 1, 2, 3 steps for sending a file with Kicksend.  Mike made this stand out by making them a main part of the design.  There’s even a little animation when you hover your mouse over any of the steps.

New Logo

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Our first logo was a brown box with an arrow pointing down, which was carried over from when we were called Receivd.  This box emphasized the effortless receiving aspect of the application.  The new logo that Mike created for us has flames coming off of the K in Kicksend, emphasizing the sending aspect.  The new logo is more abstract and unique.

We’ve been rolling out the new design changes throughout the web app, desktop, and upcoming mobile applications.  We’d love to hear what you think about our design in the comments.

2 Comments

  • Reply October 25, 2011

    Julien

    Great great work!

  • Reply November 8, 2011

    Arun

    What I like:the typefacesthe graphics/logo/icons etc.the hierarchy and structureWhat I am not sure about: too loud colors on the home page?

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